Adventura
Mobile UI/UX Design
Adventura is a prototype for a comprehensive travel planning app. As the sole designer, I crafted an intuitive interface and captivating brand identity.
I defined user goals with targeted personas. I then developed a user task list with an accompanying flow chart based on those goals. Inspired by trends in similar apps, I sketched wireframes by hand and fine tuned them in Figma.
The name is a play on the word "adventurer," with the tagline "find your worldly community," highlighting its focus on connecting like-minded adventurers.
I chose a contrasting, accessible color palette of earth tones. The logo resembles a travel pin as it is simple and memorable. The headlines use the Saint George typeface, while the subheadings and body text use Stag Sans.
The current Figma prototype allows users to create an account, explore travel content, create itineraries, receive trip updates, and provide reviews.
