RAXX 4 Wigs
Brand Development
RAXX 4 Wigs is a startup that reimagines traditional wig maintenance. I joined the team for their product launch at the 2022 Bronner Bros International Beauty Show.
Web Design
After a successful launch, I leveraged my skills to assist in the refinement of the brand's online visual identity. I then partnered with Alex Miller of Alex Miller Design to rebuild the brand's e-commerce website. I credit this project as the seed of my interest in web development and design. I learned Elementor and incorporated elements from my refined visual brand guide to align with the leadership team's specifications.
Content Creation
From September to December 2022, I worked as the brand's social media manager. With a requested focus on short-form videos, I created social media content for Instagram Reels and TikTok. I also developed social media content strategies, analyzed metrics, negotiated with micro-influencers, and engaged with the online following to increase brand awareness and customer loyalty.
