VS PINK
Campus Rep Program
PINK is a lifestyle line by Victoria's Secret recognized for its vibrant designs in comfortable loungewear and activewear. In the fall of 2019, I joined the University of Miami PINK Campus Team. By January 2020, my team nominated me to assume an open position as a University of Miami PINK Campus Representative. I held this position until July 2021.
Digital Marketing
This experience proved to be invaluable to my professional development. I gained hands-on experience in project management deepening my understanding of successful digital brand strategy. I actively contributed my ideas to PINK's marketing team, which resulted in my work on their official social media pages. Unfortunately, the campus representative program graduated its last class in 2023.
Social Media Management
I stepped into my position at the start of the pandemic. Social distancing left many craving entertainment and social connection. I operated as the social media manager for campus-specific pages on Instagram, TikTok, and X (formerly known as Twitter). I successfully directed my team to produce high-quality digital content like short-form video clips, product images, and event flyers.
